Sorenson
Sorenson grew into a global company and attempted to rebrand to expand its portfolio. We addressed the complex brand architecture, brand systems, and how to ensure the products and services remain cohesive under one large parent brand.
Year
2022 - 2025
Services
Global Rebrand
Client
Sorenson
/ The Goal
Our goal was to build a brand that continues the legacy of Sorenson itself while continuing to expand on the business' portfolio of products and services. This rebrand process took few years and we partnered with Clay Global through this process. This included brand strategy, brand architecture, logo refinements, and unification of our multiple design systems into one cohesive system.
/ The Brand Identity
The updated brand identity had several points of differentiation between the lines of businesses. While the differentiation is limited to certain aspects, the look and feel now feels unified.
/ Website
The new website was a massive undertaking combining multiple lines of business under one site. Clay Global built the Website Asset Kit in alignment with the Brand Design guidelines. I was responsible in making sure the design and assets were on brand.
Sorenson
Sorenson grew into a global company and attempted to rebrand to expand its portfolio. We addressed the complex brand architecture, brand systems, and how to ensure the products and services remain cohesive under one large parent brand.
Year
2022 - 2025
Services
Global Rebrand
Client
Sorenson
/ The Goal
Our goal was to build a brand that continues the legacy of Sorenson itself while continuing to expand on the business' portfolio of products and services. This rebrand process took few years and we partnered with Clay Global through this process. This included brand strategy, brand architecture, logo refinements, and unification of our multiple design systems into one cohesive system.
/ The Brand Identity
The updated brand identity had several points of differentiation between the lines of businesses. While the differentiation is limited to certain aspects, the look and feel now feels unified.
/ Website
The new website was a massive undertaking combining multiple lines of business under one site. Clay Global built the Website Asset Kit in alignment with the Brand Design guidelines. I was responsible in making sure the design and assets were on brand.
Sorenson
Sorenson grew into a global company and attempted to rebrand to expand its portfolio. We addressed the complex brand architecture, brand systems, and how to ensure the products and services remain cohesive under one large parent brand.
Year
2022 - 2025
Services
Global Rebrand
Client
Sorenson
/ The Goal
Our goal was to build a brand that continues the legacy of Sorenson itself while continuing to expand on the business' portfolio of products and services. This rebrand process took few years and we partnered with Clay Global through this process. This included brand strategy, brand architecture, logo refinements, and unification of our multiple design systems into one cohesive system.
/ The Brand Identity
The updated brand identity had several points of differentiation between the lines of businesses. While the differentiation is limited to certain aspects, the look and feel now feels unified.
/ Website
The new website was a massive undertaking combining multiple lines of business under one site. Clay Global built the Website Asset Kit in alignment with the Brand Design guidelines. I was responsible in making sure the design and assets were on brand.